Electronics has been the major growth sector in the world economy over the past two decades. Leading computer, consumer electronics, component and software firms in OECD countries have been the leading beneficiaries of that growth. As technologies and markets have rapidly evolved, new actors have been able to enter, most significantly a growing number of firms from the newly industrializing economies. Starting out in many instances as assembly subcontractors or original equipment manufacturers, some are emerging as strong international competitors. Yet they - and others who would follow their lead - face growing difficulties in the years ahead as entry barriers rise and access to critical technologies and markets threatens to become more restricted. This book explores how NIE electronics companies can rise to the new challenges of the 1990s.