To influence, you have to be "their". Establish rapport. Once the term "rapport" put the founder of "magnetism" Friedrich Mesmer, calling as physical contact, through which there is a transfer "magnetic fluid" by the hypnotist. Today, rapport is called to establish and maintain contact with a high degree of trust and understanding. Rapport consists of adjusting and maintenance. First, as seen from the word "tuning" needed to be close together on the same wavelength with a partner. Only the feeling that "there is contact," you can begin to "lead" him in the right direction.